We have analyzed 642 reaction throughout the first week post-launch and they were mainly around 4 points represented each according to its frequency
We’ve designed a weekly visual for the month of December featuring one of the hero sandwiches excluding any add-ons; i.e. No Cola nor Fries…
This will help us adjust the price perception in the market making our first entry purchase point look less than expected.
Highlighting the Sandwich with its price which is fair along with the “Wanted” motto will indirectly hit on the consumers’ purchase intent.
Coupled with the right copywrite in the post; BK will explicitly explain that this is the sandwich price as to avoid any negativity and/or confusion.