MG Tactical Promotion - Proposal

We worked on a proposed tactical promotion for MG with two directions of creatives: Direction 01: شغل إنگليز - The sub-messages are direct to show the promotion’s details, all coming together in a template to create familiarity across the different platforms - Monuments designed per city to increase affinity and show localization. - Using the entire MG line-up to show that the promotion is on all cars. - The main headline was created separately using neon lights to grab the attention and give a modern touch to the visual. Direction 02: لف راسم ونام عندك ٥ سنين ليگدام - Investing behind the details to give a personalized and caring feeling. - In line with a new vibrant color of the MG GT. - A Message that speaks our audience’s language.