DNAthinkingThe WOrk
Campaigns

MG Tactical Promotion - Proposal

Direction 01: شغل إنگليز * The sub-messages are direct to show the promotion’s details, all coming together in a template to create familiarity across the different platforms * Monuments designed per city to increase affinity and show localization * Using the entire MG line-up to show that the promotion is on all cars * The main headline was created separately using neon lights to grab the attention and give a modern touch to the visual. Direction 02: لف راسك ونام عندك ٥ سنين ليگدام * Investing behind the details to give a personalized and caring feeling * In line with a new vibrant color of the MG GT * A Message that speaks our audience’s language
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